Raj Diamonds partners with couturier Gaurav Gupta for a Diwali 2026 campaign featuring Bipasha Basu, Karan Singh Grover, Diipa Büller Khosla and other personalities, highlighting jewellery, family and togetherness.

Changing buying habits, digital discovery and growing demand from smaller cities are reshaping India’s jewellery market, creating new opportunities for retailers across everyday wear and natural diamond jewellery.

Mini Diamonds’ wholly owned subsidiary Namra Jewels has introduced a men’s jewellery collection featuring lab-grown diamonds, with a phased festive-season rollout across online and offline channels.

LIMIRA has entered India’s jewellery market with three lab-grown diamond collections, offering gender-neutral designs in 9KT and 14KT gold through a digital-first retail model.

The partnership with Perfect Corp. brings hyper-realistic augmented reality to QWEEN’s digital platform, covering up to 2,300 jewellery SKUs.

The campaign positions 925 sterling silver as a versatile choice for festive dressing, everyday style and meaningful gifting.

The new design house is entering the category with 925 sterling silver and a design-led proposition aimed at making premium jewellery part of everyday dressing.

Aura Bling Jewels has launched its Saubhagya mangalsutra collection in Nashik, featuring 25 lightweight designs with interchangeable pendants, Italian-design chains and 18K gold plating.

Platinum Guild International's Buyer-Seller Meet in Kochi brought together 10 manufacturers and over 70 retailers to align on consumer demand, product innovation and strategies to expand platinum jewellery demand.

Senco Gold & Diamonds has launched its 'Halke Phulke Moments' campaign on July 1, highlighting lightweight jewellery across 9KT, 14KT and 18KT gold for everyday wear and personal occasions.

Candere, the jewellery brand from Kalyan Jewellers, has appointed Indian cricketer Smriti Mandhana as its brand ambassador, joining Shah Rukh Khan to strengthen its outreach to younger consumers across India.

Jos Alukkas has introduced the Ballé Collection and a campaign film featuring actress Samyuktha on June 16 in Chennai, presenting a new jewellery range inspired by ballet and available across its retail network.

Akoirah by Augmont has launched its Bling Bang Sale from June 15 to July 19 2026, offering up to 40% off on laboratory-grown diamond jewellery across its retail stores.

Reva Diamonds launched ‘The One’ on June 15, 2026 in Pune, introducing a monthly limited-edition natural diamond jewellery initiative aimed at customers seeking exclusive and distinctive statement pieces.